Free Business Trust Score Audit

Most owners lose customers, partnerships, and funding opportunities not because their work is weak — but because their business doesn't look organized from the outside.

18 quick questions. About 4 minutes. You'll get a Trust Score from 0 to 100, your three biggest gaps, and a clear next step.

No advice. No sales call required. Just an honest mirror.

1. Business Identity

When someone hears your business name for the first time, can they tell what you do?

Yes, the name explains it clearlySort of — the tagline does, but not the nameNot really, I have to explain itI'm still finalizing the name or brand

2. Business Identity

What's the main way a new customer reaches you?

Business email + business phone + website formA mix — sometimes one, sometimes anotherPersonal phone or DMs onlyI'm not sure where most reach-outs come in

3. Ownership & Control

Who currently owns or controls the business on paper?

A registered company that I controlA registered company owned with partnersIt's still in my personal name / sole proprietorI'm not 100% sure how it's set up right now

4. Ownership & Control

When a big decision needs to be made, who actually makes the final call?

There's a clear, documented decision-makerIt's me, and that's written down somewhereIt's me, but nothing is written downWe figure it out as it comes up

5. Customer Trust Signals

What proof does a new customer see before deciding to trust you?

Reviews, testimonials, and before/after or case studiesReviews or testimonials onlyA few photos of past workNothing public yet — proof is shared one-on-one

6. Customer Trust Signals

How recent is your most visible piece of customer proof?

Within the last 60 daysWithin the last 6 monthsOver a year oldI don't currently have anything dated

7. Website & Digital Presence

Where does a new person go to learn about you?

A real website with my own domainA landing page or link-in-bio pageA social media profile onlyI send screenshots, voice notes, or a PDF

8. Website & Digital Presence

What email do customers see when you reply?

An email at my own business domainA Gmail/Yahoo address with my business nameA personal email with my own nameIt varies depending on the customer

9. Customer Acquisition

How do most of your customers find you today?

A mix of search, referrals, and repeat clientsMostly referrals and word of mouthMostly social media or DMsMostly walk-ins, events, or chanceI'm honestly not sure how they find me

10. Follow-Up System

After a new person contacts you, what usually happens?

They get a same-day reply with a clear next stepI reply when I can — usually within a day or twoSometimes I forget to replyMessages get lost across phone, DMs, and email

11. Offer Clarity

If a stranger landed on your business today, could they see your pricing or a starting price?

Yes, pricing is clearly shownA starting range is shownThey have to message me to find outPricing changes case by case and isn't written down

12. Offer Clarity

If a stranger wanted to buy from you right now, what would they do?

Click a clear button to book, buy, or applyFill out a contact formDM or text meThey'd have to ask around to figure it out

13. Money & Recordkeeping

Where do your business payments end up?

A dedicated business bank accountA separate personal account I use only for businessMixed with my personal moneyCash, Cash App, Zelle, etc., with no separation

14. Money & Recordkeeping

How would you describe your business records right now?

Organized monthly with income, expenses, and receipts in one placeMostly organized — I clean it up at tax timeI have receipts and statements but no systemHonestly, it's scattered

15. Professional Documents

Which of these can you send a customer in under 5 minutes? (Select all that apply.)

Select all that apply.

A written service agreement or contractA branded invoiceAn intake form or onboarding docRefund, deposit, or cancellation policy in writingW-9 or business tax ID on fileA business bank account in the business's nameNone of these yet

16. Risk & Protection Awareness

When you do work for a customer, which of these protect both sides? (Select all that apply.)

Select all that apply.

A signed agreement before work startsWritten scope of work or deliverablesA clear refund or revision policyRecords of payments and communication kept somewhere safeInsurance, if relevant to your industryNone of the above is consistent

17. Growth Readiness

If you got triple your usual customers next month, what would happen?

I have systems and could handle it cleanlyIt would be tight but I'd manageI'd be overwhelmed and quality would slipI'd probably have to turn people away

18. Funding & Partnership Readiness

If a bank, grant reviewer, or serious partner asked to "see your business at a glance," what could you show today?

A business folder with structure, records, and proof ready to goSome of it, but I'd need a few days to clean it upI'd have to start from scratchI wouldn't know what to show

Answer all 18 questions to see your score.